Audi quattro – the success story

Roughly seven million all-wheel drive cars built in 36 years – quattro is an unparalleled success story. quattro technology debuted in 1980 in the legendary, original Ur‑quattro. In the premium segment, Audi offers the widest range of cars by far with all-wheel drive: The quattro all-wheel drive system is available in every model series, from the compact S1 upwards. It is one of the pillars of the brand.

quattro is a technology icon. The term stands for driving safety and sportiness, technical competence and a dynamic approach to life. The success of the quattro models on the road and in motorsport have contributed, as did a legendary series of TV commercials, such as the clip with the ski jump in Kaipola, Finland, which the Audi 100 CS quattro climbed in 1986 on its own power.

“quattro” means “Audi,” and “Audi” often means “quattro.” In 2015, more than 40 percent of all Audi customers chose a quattro model. This percentage is a testament to the success of the technology. The Audi Q5 topped the list with more than 260,000 units. The quattro models sold particularly well in the United States, Canada, Russia and in the markets of the Middle East. In Germany, new car registrations included over 120,000 new Audi models with all‑wheel drive, placing Audi at the top of the field.

The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.