Member of the Board of Management
Finance, China and Legal Affairs
Speech at the Auto Shanghai 2019
April 16, 2019
– Check against delivery –
Ladies and gentlemen,
FAW and Audi – for me a strong symbol of a successful Chinese-German partnership. We have been a great team for over 30 years now. At this point, a warm welcome to Mr. Xu Liuping, Chairman of FAW Group, and to Dr. Herbert Diess, Chairman of the Board of Management of Volkswagen Group. China is our most important market and the lead market for electric mobility. 2018 we launched our electric pioneer in San Francisco: the Audi e-tron. As of 2020, the Audi e-tron will be produced locally in China. At the same time, SUV play an increasingly important role within the Chinese market.
Chinese customers like our Q-family. So we brought both together: Q and electric. The great result is our Audi Q2 L e-tron, an extended wheel-base version of the Q2, and of course, fully electric. Specially tailored to our Chinese customers and locally produced in Foshan. A new era in our great partnership. And the rocket launch into our new era of electric mobility in China.
I’m convinced the e-tron family is a game changer for us. Together with our joint-venture partner, we have a common goal. We aim to occupy the Number One position in the premium segment of electric mobility. And we will significantly expand our product range in our largest single market. Following the big success of our Q-models, we are now launching the next generation of the Q3 in China. The all new Audi Q3 will strengthen our leading position in this segment. By 2022, we will produce twelve models locally. This is part of our comprehensive market initiative. So today is just the beginning. Thanks a lot to our Chinese partners!
Ladies and gentlemen,
Shanghai is a vibrant metropolis. The best example for a modern and lively cosmopolitan city. It is the perfect natural environment for our AI:ME, our visionary city car. The name AI:ME stands for AI and ME. AI – that stands for the benefits of Artificial Intelligence made by Audi. ME – that’s you – and him and her. With Audi AI, we are fundamentally changing our attitude to the car. It is becoming a “third living space” alongside the home and the workplace. It is therefore time for fundamental changes. The decisive factor will be how we achieve best our goal in terms of quality. Our mobility needs to be smart, easy, safe, and clean.
AI:ME is the next level of our mission of ‘Vorsprung’. A compact vehicle which combines small dimensions and a maximum of space comfort. AI:ME is a high-tech space for peace and silence during the rush hour. That’s the idea for a megacity like Shanghai. The relationship to the Audi AIcon, our concept car for automated long-distance operation, is no coincidence. AI:ME and AIcon are twins, two concept cars that make the driver’s life easier. They are offering new possibilities for the time spent in the car. We combine vehicle intelligence with interaction intelligence. Our goal is to create the best mobility experience of tomorrow.
To sharpen our focus we are carrying out a strategic realignment. Consistently Audi. We want only to do the right things and then to do them well. That means focusing, and then consistently implementing. And China is one of our top priorities. Together with our Chinese partners, we have a strong vision for our future mobility. We want to provide our customers with premium products and services on all aspects of individual mobility. We keep thinking beyond, challenging the status quo, and always work on innovations. And that’s what makes Audi so special.
Thank you for being part of our exciting journey!
Jürgen De Graeve
Tel.: +49 841 89 34084