Chairman of the Board of Management of AUDI AG
Speech Audi Press Conference IAA 2017
September 12, 2017
– Check against delivery –
Ladies and gentlemen,
Everybody is talking about robot taxis nowadays. Those are specialized to meet the needs of city traffic. Today, we are going to show you a vision that goes above and beyond. A car that can adeptly navigate all traffic situations – not just one. That is Level 5 of automated driving. The Audi AIcon – this is our vision – drives totally autonomous. Always and anywhere.
And of course, it drives fully-electric. In 2025, every third delivered Audi will be electric. And even before that date, we will offer more than 20 fully-electric and plug-in-hybrid models. Spread over all segments and all concepts.
The Audi AIcon is more than a mere mode of transport. It thinks with you and proactively reacts. Because it knows the driver and their own individual preferences exactly. And it continuously keeps learning. That’s our understanding of Vorsprung durch Technik. An embodiment of our technological promise Audi AI.
For us, this promise is all about one of the most valuable of goods: time. On average, you spend close to an hour each day behind the steering wheel. With the Audi AIcon, you will be able to recapture this time. We like to think of it as giving yourself a 25th hour in the day.
And the main goal that is guiding us in the design process: creating a car that lets you make the very best use of your time. The AIcon offers – alongside its expressive and emotional exterior design – an interior with an entirely new sense of space and a very modern digital user experience. It is a space that can be used to meet your individual needs – providing you with an additional living room, a second office or an extra area for wellness and relaxation.
This Audi will become your cocoon, your own private retreat. It will make your life easier.
Jürgen De Graeve
Tel.: +49 841 89-34084