Prof. Rupert Stadler
Chairman of the Board of Management of AUDI AG
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Good evening ladies and gentlemen,
and welcome to Ingolstadt. We have just seen seven decades of exciting automobile history in rapid succession. Seven decades full of fascinating coupes; Mattias Ekström has just driven the sportiest of them onto the stage. All our coupes underscore one message: “Vorsprung” is a great tradition at Audi.
Since the nineteen-fifties, our coupes have combined the best of several worlds: They are comfortable and practical like a sedan, dynamic and emotional like a sports car, as well as elegant and unique – design icons in fact. Made by Audi – that means: no lowest common denominator and no compromises. Allof our coupes are one thing above all: They are at the top of their game.
Not just their attractive shape appeals. The hard facts appeal as well. The success of our coupes is based on the principle of offering everything that discerning customers expect and more than they dreamt of on top: More elegance – that was already to be seen with the DKW F91 two-seat coupe in 1953. More everyday-practicality– as with the Audi 100 Coupe S in 1972 – and more sportiness – as delivered by the Audi quattro in 1988. Our coupes make every day into a holiday – on a regular basis. The Audi A5 Coupé* is the best example of that. We produce it at our headquarter here in Ingolstadt. The first generation was already a design revolution. It has already cast its spell on around 320,000 customers. That makes the Audi A5 Coupé the bestselling mid-range coupe in Audi’s history. We have been gaining customers with it all over the world since 2007 – in the important coupe market Europe and increasingly also in Asiaand the United States.
The second generation will continue this success. Because we are raising coupe fascination to a new level, with the perfect combination of form and function. Its engines offer more performance – and consume less fuel. Interior space has increased considerably. The equipment of our mid-range coupe is at the high-end level. Their workmanship is of premium quality and they offer smooth connectivity with the customers’ digital world, as well as significantly more driving pleasure and safety. You can experience all of that now in today’s world premiere.
Jürgen De Graeve
Tel.: +49 841 89-34084