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Product Placement for "Spies in Disguise"

Audi designs first concept car for an animated film

Christmas 2019 the computer-animated spy film “Spies In Disguise” will hit theaters. Alongside super spy Lance Sterling (synchronized by Will Smith) the movie features another superstar: the RSQ e-tron, the first concept car ever for an animated film, created by Audi Design in cooperation with Blue Sky Studios. With a hologram speedometer, electric drive and fully automated driving technology, the two-seater concept car embodies the visionary design language of the brand and what Audi stands for: Progress.

Press news

  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Culture and Trends

    Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”

    The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.
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