On the way to becoming the premium digital car company, Audi has launched the biggest transformation in its corporate history. The brand is becoming digital throughout and sustainably economical in order to redefine urban mobility. The Fourth Industrial Revolution is disruptive. Every market player is duty bound to invent something completely new from the ground up. Otherwise, there’s a risk of being left behind by the competition; not least by those who have only recently emerged onto the mobility market with new approaches, services and ideas. Just how inspired Audi is by this challenge can be seen in Barcelona. It reflects the very essence of the company and its employees. Vorsprung is in Audi’s DNA – it describes the approach that the company has always taken when driving forward its activities. An approach that Audi will also continue to pursue in the future, ensuring customers are offered solutions that create Vorsprung for them too.
07/11/17Basic InfoLike a start-up company, Audi is moving quickly and unconventionally into new business areas, introducing new methods of production and changing mobility in the urban landscape. As a pledge, Vorsprung is always associated with the desire to never be content with the status quo, but instead to question it in order to find better solutions. Because for Audi, Vorsprung means much more than being a pioneer – Vorsprung embodies the aspiration to give customers of the brand more freedom. With this strategy in mind, three clear focal points are being presented in Barcelona. Audi. Vorsprung. – always digital, sustainable and urban. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).