Impressions of Audi’s presentation at the IAA Mobility 2021 in Munich

“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.

Alina Seysen Alina Seysen
Spokesperson Marketing and Sales
Alina Seysen Alina Seysen
Spokesperson Marketing and Sales
Audi grandsphere concept

Audi at the IAA Mobility 2021 in Munich

“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.

Virtual reality entertainment holoride on the road to series maturity

Virtual reality entertainment holoride on the road to series maturity

Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.

Audi discusses social aspect of autonomous driving with experts at the IAA

Audi discusses social aspect of autonomous driving with experts at the IAA

The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.

The content have been produced in compliance with all hygiene regulations. All people involved have been tested negative for COVID-19.