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Culture and Trends
When Will Smith drives an Audi – from background status to star performer

  • · The targeted placement of cars in motion pictures or TV productions is an individual form of advertising
  • · The cinema world fills people with enthusiasm and charges the automobile brand emotionally
  • · Audi can look back on a series of top-class prod

The list reads like the “Who's Who” of Hollywood: Robert De Niro, Jean Reno, Russell Crowe, Richard Gere, Tom Cruise, Hugh Grant, Reese Witherspoon or Will Smith. In their movies they have all had a co-star on four wheels – an Audi. For several years AUDI AG has been actively involved in the targeted placement of its cars in motion pictures and TV productions – the procedure known as product placement.

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