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The publication of a new book

  • The history of Audi logos
  • Reference work for a plethora of badges

A car without a logo? Unimaginable! In the car industry logos symbolise the "inner value", the message of the brand, and they ensure the continuity and recognition of the cars. The history of AUDI AG, which extends back to the 19th century, is particularly rich in logos and badges that were used on vehicles with the Audi, DKW, Horch, Wanderer, Auto Union and NSU brand names.

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