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12/03/14
Ingolstadt/Miami
Culture and Trends

The force within: Audi prologue at Design Miami

The force within: Audi prologue at Design Miami 2014
The force within: the Audi prologue at Design Miami 2014.
  • Premium brand presenting the essence of quattro as “The force within”
  • Audi prologue represents new design direction
  • Concept car embodies unity of technology and design

Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.

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