The stars of Marvel’s Iron Man 3 movie were joined by a very special guest at a VIP screening of the film in London’s Leicester Square on Thursday 18 April: the Audi R8 e-tron. The film, distributed by Disney, is due for general release in cinemas in the UK from 25 April.
The stunning all-electric prototype sports car is driven by Robert Downey Jr in the film. It was shipped over especially from Germany to be displayed on a specially erected plinth alongside the red carpet, where it was joined by the stars of the movie - a stellar cast including Robert Downey Jr, Rebecca Hall, Ben Kingsley and Don Cheadle.
All of the film's stars were chauffeured to the top of the red carpet by a fleet of Audi A8s, together with VIP guests including Labrinth, Estelle, Dermot O’Leary and Samantha Barks.
As well as showcasing Audi technology and sleek design with the Audi R8 e-tron, Iron Man 3 also features the Audi S7 Sportback, driven by Paltrow's character Pepper Potts, CEO of Stark Industries and girlfriend of Tony Stark. The film also includes placement of the Audi A8 L, A6, S5 Coupé and Q5 models.
To promote the movie, Audi has joined forces with Disney to launch an integrated campaign including advertising and promotional support. This is the first time Marvel and Audi have activated their global relationship on this significant level in the UK.
About Marvel’s “Iron Man 3”
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968.
Marvel’s “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers. The film releases 25 April 2013, and is distributed by Walt Disney Studios Motion Pictures.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.