The legendary commercial in which an Audi 100 CS quattro ascends the ski jump in Kaipola, Finland. Walter Röhrl’s spectacular triumph at the Pikes Peak Hill Climb. The five-millionth Audi with quattro drive. These are but three milestones in quattro’s eventful past that have been interpreted by Tim John. Luca de Meo, Member of the Board of Management for Marketing and Sales at AUDI AG: “Tim John’s installation expresses the emotions that our quattro customers experience.” quattro exemplifies Audi’s leading role as a pioneer in all-wheel drive. But in de Meo’s eyes, quattro represents more than just technology: “quattro is also shorthand for driving safety and sportiness as well as engineering excellence and a dynamic approach to life that doesn’t yield even to the bumpiest of roads.”
Audi has been the exclusive automotive sponsor of Design Miami/Basel since 2006. The company is equally committed to design and technology alike. Audi broadcasts this dedication by collaborating on projects with international designers and architects such as Moritz Waldemeyer, Mirko Borsche, Bjarke Ingels, Clemens Weisshaar and Reed Kram. At this year’s event, Audi is partnering with Tim John, a scenographer from Hamburg. At his studio, he combines creative forces with graphic designers, illustrators and designers to craft interactive exhibits, still lifes for sets and other decorative purposes, and even room-sized installations. His output is characterized by attention to detail, a sense of humor, simplicity and a passion for craftsmanship.
Held from June 11 to 16 – as is its art-show sibling, Art Basel – Design Miami/Basel is the world’s premier event for design masterpieces and contemporary avant-garde design.