“Land of quattro:” Audi showcases the homes of all-wheel drive
- Print, TV and online campaign displays fascinating quattro driving routes
- Microsite users contribute portraits of their “land of quattro”
- All-wheel-drive share of Audi sales exceeds 40 percent
From snowy mountain passes through urban streets to summer excursions to the beach. In its recently started international marketing campaign, “land of quattro”, Audi is documenting the vast variety of possibilities offered by the broadest lineup of all-wheel-drive models in the premium segment. This campaign spotlights a given country’s most exciting all-wheel-drive routes, honoring it as a true “land of quattro”. Users can now access a dedicated microsite to share their favorite destinations for quattro driving.