Audi maintains its string of successes with this win. It is already the 23rd Golden Steering Wheel for the company in the 38-year history of the award – no other brand has won more. The new Audi A3 Sedan is the first notchback model from Audi in the compact premium segment. Its technology, everyday suitability and comfort impressed readers and jury alike.
Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG, took receipt of the award this evening in Berlin. Guests from the worlds of business, politics and the media attended the awards ceremony at Axel Springer Haus. “Auto Bild” and “Bild am Sonntag” have been making the Golden Steering Wheel awards annually to the best new automobiles since 1976. There are six categories of award: Small/Compact Cars, Middle Class, Cabriolets/Coupés, Vans, SUVs, and Upper/Luxury Class.