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Germany’s first virtual showroom: Audi City Berlin opens its doors

Audi City Berlin
Audi City Berlin
  • Further enhanced technology for digital sales concept
  • New “Audi select” service for flexible premium mobility
  • Sales chief Luca de Meo: “We are bringing the flagship of our exclusive customer approach to one of the world’s most exciting metropolises”
  • • Moscow to be the next Audi City location

A new brand hub in the capital: After successful launches in London and Beijing, the world’s third Audi City opens on
“ Kurfürstendamm”, one of the most prestigious downtown locations in Berlin. In the German metropolis, the next development stage of the digitalized showroom will be on display: For the first time, visitors can experience the virtual Audi world also in stereo 3D. Audi City also stands for innovative solutions for the brand’s dealers: In the future, key technologies of the cyberstore will be available for
tailor-made implementation at dealerships. With the launch of Audi City, the brand is also piloting a very flexible usage model for premium mobility in Berlin: Under the name “Audi select”, the company will be offering customers of Audi City Berlin the option to switch between up to three different Audi models per year at an all-inclusive monthly rate.

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