Ludwig Kraus developed the Audi 100 in the late 1960s, allowing Audi to make the transition to the upmarket midsize segment. A short while later, Hartmut Warkuss designed the Audi 100 Coupé S, a car for individualists that today enjoys cult status. A new and optimistic era had begun. “This zeitgeist is immediately apparent as you leaf through our calendar,” remarks Thomas Frank, Head of Audi Tradition, “regardless of whether you’re looking at the bright yellow Audi 50 from the 70s, the white 80s coupé or the RS2 Avant in the blue that typified the 90s.”
The focus is firmly on the vehicles. “These are the cars that wrote the recent history of Audi, and we wanted them to look like exquisite jewels,” explains Stefan Warter. Audi was able to secure the services of the acclaimed car photographer to work on the calendar for the third successive year. His goal was to produce images that “had neither a montage look nor the visual appearance of computer animations”.
Kristina Redeker created a backdrop for each of the twelve automobiles. It is based on design facets from the given era and ties in with the color and styling of the vehicles portrayed. The resulting photos have a very powerful formal idiom. The individual pages can be viewed close-up; every detail makes an impact. And regarded from a distance, the enthralling colors and design of each car and its background come into their own. There are thrilling contrasts between light and dark, colored and monochrome, refined and flashy, youthful and timeless – in short, “Forever Young”.
The “Forever Young” calendar costs 29.90 euros and will be available from November 10, 2012, when it can be purchased from the Audi museum mobile shop in Ingolstadt or ordered online at www.audi.de/tradition-parts.