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06/09/21
Ingolstadt
Company

Focus on IT and software: Audi continues to shape sales organization for the future

Focus on IT and software: Audi continues to shape sales organization for the future
On 1 July 2021, Michael Kranz (left) will take over as head of Digital Experience and Business at Audi. He succeeds Sven Schuwirth, who is moving within the Volkswagen Group to be the new Director of Digital Business and Product Strategy at SEAT.
  • Michael Kranz heads Digital Business in Sales at the Four Rings from 1 July
  • Sven Schuwirth becomes the new Director of Digital Business and Product Strategy at SEAT
  • Board Member for Sales Hildegard Wortmann: “Digitalization of the customer experience is a key driver of future business success”

AUDI AG is further reinforcing the digitalization of its sales organization: on 1 July 2021, the IT and software expert Michael Kranz will take over as head of Digital Experience and Business at the Four Rings. He succeeds Sven Schuwirth, who is moving within the Volkswagen Group to be the new Director of Digital Business and Product Strategy at SEAT from July.

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