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First Audi Summit in Barcelona:
world premieres underscore the Four Ring’s Vorsprung
- New top model Audi A8 is the star of a major brand event in Barcelona
- Audi AI: artificial intelligence enriches products and services
- Audi CEO Stadler: “Vorsprung is our promise.”
At the first Audi Summit this Tuesday, the premium brand is presenting innovations along its path to becoming the premium digital car company. Barcelona is the venue for an exclusive brand event at which 2,000 guests from all over the world will experience the premiere of the new Audi A8 and other technological milestones from the brand with the Four Rings. The brand’s exhibition showcases new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, piloted driving and digital services.