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Extensive Premium Mobility Offer for Europe:
Audi relies on Multi-Channel Strategy
- Audi CEO Bram Schot: “Audi on demand as an umbrella brand for all mobility solutions from short-term-rent to long-term vehicle use”
- Increased integration of the own trade organization
- New cooperation planned for expansion of the mobility service
The company with the four rings is expanding its flexible premium mobility business in Europe considerably and is positioning the umbrella brand Audi on demand on multiple pillars. Customers in ten countries will thus be able to access around 10,000 Audi models and book them flexibly starting in fourth quarter. At the same time, the company is intensifying the integration of its own trade organization into the digital business area and is leveraging additional synergies within the Volkswagen Group.