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11/13/19
Ingolstadt/Salzburg
Culture and Trends

Experiencing the history of the Salzburg Festival with Audi

  • Virtual reality trip in the Audi e-tron to milestones of the 100-year festival history
  • Linking virtual content to vehicle motion creates an immersive experience
  • Journey through Salzburg demonstrates the potential of the connected car as an entertainment platform

For the 100th anniversary of the Salzburg Festival in 2020 – and for its 25th anniversary as main sponsor – Audi is inviting festival audiences to take an eventful trip through the story of the festival: on the back seat of an Audi e-tron (combined electrical consumption in kWh/100 km*: 26.4 -22.9 (WLTP); 24.6 -23.7 (NEDC), combined CO2 emissions in g/km: 0 (0 g/mi)), passengers drive to several places that have played a significant part in the history of the festival. The journey uses a technology developed by Audi to transport visitors into three-dimensional worlds by means of a virtual-reality headset and to integrate the motion of the vehicle into the experience in real time. During the festival, Audi will offer about 1,000 experience rides.

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