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Crowdfunding accomplishes innovative projects at Audi
- Interdepartmental financing of employees’ work-related ideas
- Several pilot projects already successfully implemented
- Audi-CIO Frank Loydl: “Pioneering methods of cooperation within the company”
Swarm financing at the Four Rings: For the first time, Audi employees have successfully deployed crowdfunding internally to implement their project ideas as a group, using existing financial resources. Audi is one of the first companies to effectively integrate this promising and modern approach to financing new projects within the company. Audi Crowdfunding consolidates resources between the departments using a cross-business digital platform. This innovative method represents another milestone in the transformation of Audi's corporate culture.