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Bits & Pretzels Event 2020: Audi offers digital showcase for start-ups and expert talks

Bits & Pretzels Event 2020
  • Audi is once again an active partner in this year’s Bits & Pretzels event and is offering added value through a virtual dialogue with international experts
  • For the first time, online sessions will give the virtual participants insight into topics such as new leadership, brand strategy and business models for the future in a three-hour Audi program
  • Hildegard Wortmann, Audi Board Member for Sales and Marketing: “Innovations are driving the transformation – this mindset is firmly embedded in Audi’s DNA. With Bits & Pretzels as a partner, we are bringing together innovative thought leaders from all over the world.”

As an active partner to Bits & Pretzels, Audi is once again hosting a program with international experts in 2020 to discuss and exchange relevant knowledge with the start-up scene. This year the traditional Bits & Pretzels event will take place for the first time purely online as a Networking Week from September 27 to October 2, and will be broadcast live worldwide. On September 30, interested parties can join in for six Audi online sessions with the theme “Let’s Talk about Living Progress” from 4 to 6 p.m. (CEST). Hildegard Wortmann, Audi Board Member for Sales and Marketing, will kick off the event by discussing new leadership in the era of transformation with Cawa Younosi (Head of Human Resources SAP Germany). In addition, the innovation unit Audi Denkwerkstatt (September 29, 2:20 p.m.) and the Audi Social Media Team (September 29, 2:40 p.m.) will share relevant practical knowledge in the Bits & Pretzels master classes.

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