“Trust is the hardest currency there is for a brand and it forms the basis of long-term success,” says Rupert Stadler, Chairman of the Board of Management at AUDI AG. “We therefore see this proof of trust as strong confirmation of our strategy and the daily work of the entire Audi team.”
The GPRA consumer confidence index has been determined in a representative survey by TNS Emnid twice a year since 2009. For the latest study, the market research institute evaluated five different categories of trust – from product quality and the treatment of customers and employees to corporate social responsibility. The automotive industry remains top of all industries when it comes to winning the Germans’ trust.