Skip to content
  • Login
  • deen

Audi VR experience: the dealership in a briefcase

  • Innovative virtual reality headset extends advisory service at Audi dealers
  • Sales chief Luca de Meo: “Further proof of Audi’s pioneering role in sphere of digitization”
  • First Audi dealerships to introduce new sales tool by end of 2015

Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Back to top