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12/05/12
Ingolstadt/Miami
Culture and Trends

Audi unveils lightweight chair at Design Miami/

Audi fair stand at Design Miami
Audi fair stand at Design Miami/ unveils the R18 Ultra Chair designed by Clemens Weisshaar and Reed Kram
  • R 18 Ultra Chair designed by Clemens Weisshaar and Reed Kram was developed with Audi engineers
  • More than 1,500 testers involved in the development process
  • 2.2 kilogram chair is on show at Design Miami/ from December 5 to 9, 2012

The R18 Ultra Chair set to be exhibited by Audi at Design Miami/ was masterminded by Clemens Weisshaar and Reed Kram, who represent a new generation of digital designers. The prototype was developed in cooperation with the Audi Lightweight Construction Center and made its very first appearance at the Milan Furniture Fair in April. The chair was fine-tuned using data obtained from an interactive installation that was trialed by over 1,500 testers, plus the know-how of Audi lightweight engineers. The result is sturdier, more comfortable and one kilogram (2.20 lbs) lighter.

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