Audi turns the IAA upside down
- Exclusive trade fair building shows city profiles from a new perspective
- Sales Chief Luca de Meo: “Presenting Audi in surprising environment”
- Brand presentation on a total of 3,400 square meters
A new skyline for Frankfurt am Main: Audi once again has a spectacular architecture in store for visitors of the International Motor Show (IAA). Constructed specially for the exhibition, the building invites visitors to consider the parameters for urban mobility from an unusual point of view. Inside, skyscrapers and entire city districts sprout from the ceiling to create “hanging cities”. Visitors walking through the pavilion experience the diverse requirements on future mobility and the technological innovations from Audi.