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Audi: strongest sales growth ever

Audi: strongest sales growth ever
Picture: Audi S6 Avant
  • 2011 a record year with deliveries up 19.2% to around 1,302,650
  • Sales chief Schwarzenbauer: “2011 better than expected especially in Europe and United States.”
  • Premium-segment lead in China and Europe extended
  • A8 sales doubled

AUDI AG sold around 1,302,650 cars in 2011, beating its previous sales record from one year earlier by more than 210,200 units. The brand’s strong growth spanned all regions of the world: China became Audi’s biggest single market for the first time ever, with 313,036 vehicles delivered. In Europe, the Ingolstadt-based brand increased its unit sales by 12.1 percent to around 726,300 cars; it also achieved a growth rate well into double figures in the United States. Audi ended the past year with a new sales record in more than 50 markets.

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