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03/30/17
Ingolstadt
Company

Audi seeks acquisition of Silvercar Inc., a mobility technology company based in the U.S.

Audi seeks acquisition of Silvercar Inc., a mobility technology company based in the U.S.
Audi plans to acquire Silvercar by expanding its minority share to 100 percent. The U.S.-based mobility technology company has successfully specialized in digital services for flexible vehicle use in the high-end market segment. At the center of its portfolio is an exclusive rental car service at U.S. airports. The start-up, founded in 2012, is known for its seamless customer experience and exceptional service levels — from reservations to vehicle return via mobile app. The Silvercar fleet consists exclusively of silver Audi A4 models.
  • Audi to expand initial minority stake to 100 percent
  • Sales chief Dietmar Voggenreiter: “Important milestone in our initiative for innovative mobility services”
  • Partnership focuses on digital expertise and shared premium standards 

Audi plans to acquire Silvercar by expanding its minority share to 100 percent. The U.S.-based company has successfully specialized in digital services for flexible vehicle use in the high-end market segment. In the future, Audi and Silvercar intend to cooperate closely to expand the range of mobility products and services offered in the U.S. In addition to the core business of Silvercar, both partners also plan to further develop the successfully launched Audi mobility services in the U.S. market. The acquisition is currently subject to approval from the applicable regulatory authorities.

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