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Audi named “Digital Brand Champion 2013”

Audi in Ingolstadt
A study by the German business magazine “WirtschaftsWoche” chose Audi as „Digital Brand Champion 2013“ regarding the company’s digital brand management.
  • Study by “WirtschaftsWoche” singles out best digital brand management
  • Sales chief Luca de Meo: “Digital innovations bring the brand and customers even closer together”
  • Audi scores points on the web with relevance, consistent messages and great customer loyalty

Audi is the most successful brand of the digital age: This is the result of a study by the business magazine “WirtschaftsWoche” regarding the online presence of the brand with the four rings. Among 200 German brands, Audi distinguished itself as “Digital Brand Champion” by distributing relevant content in a convincing digital form that successfully creates a bond between the user and the brand. For Audi, the presence via a multitude of digital formats has already long been a component of the brand communication.

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