Audi named a “Digital Brand Champion 2012”
- Independent study by “Wirtschaftswoche” singles out best digital brand management
- Head of Marketing Communications Korn: “Committed to authentic communication and intensive dialog”
Integrated brand management in the digital age: Audi’s success at handling this challenge is underscored by an award from “Wirtschaftswoche” magazine. The German business publication selected the premium carmaker as one of the Digital Brand Champions of 2012. Audi will continue to forge new digital paths in the future as well – including the Personal Online Assistant and Audi car chat, which recently went online.