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08/30/17
Ingolstadt
Company

Audi launches Virtual Reality technology in dealerships

Audi launches Virtual Reality technology in dealerships
  • Deployment of “Audi VR experience” started at first dealerships
  • VR headset lets customers explore their digitally configured Audi
  • Technology tutorials and virtual experiences into the world of the four rings 

A premiere in automotive retail: the Audi VR experience is being launched as first fully functional virtual reality application for customer consultation at dealerships. First Audi dealers in Germany, the United Kingdom and Spain are now starting to deploy the virtual reality headset installation, with additional markets and locations to follow. With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The VR experience explains Audi technologies intuitively and offers customers the opportunity to immerse themselves virtually in extraordinary moments from the world of the four rings. As part of Audi’s comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand’s IT systems.

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