“Audi has not only been crowned Brand of the Year, but also has been honored in seven wide-ranging categories for design,” said Stefan Sielaff, Head of Audi Design. “We are indeed a little bit proud of this result, because this involves a holistic image of the brand, whether in automotive design or in marketing. Throughout the entire company, we always want to be surprising and to inspire emotions.”
Best of the Best: The Audi e-tron Spyder won in the Concept & Study category, and the Audi A1 clubsport quattro won in the Accessories & Tuning category. The LED Matrix Beam, the non-glare LED high-beam headlight from Audi, was honored in the Components & Technical category, and the Audi Carbon Ski took home honors in the Lifestyle category. Audi AreA1, a mobile test track for the Audi A1, won the Architecture & Events category. In addition, the launch mailing for the Audi Q3 was honored in the Print category.