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Audi designs first virtual concept car for Hollywood movie “Spies in Disguise”
- Audi RSQ e-tron to appear as a four-wheeled protagonist in the Blue Sky Studios production “Spies in Disguise”
- Entirely virtual sports car with electric drive and fully autonomous driving mode
- Product placement as an essential element of Audi’s brand strategy
The animated spy comedy adventure “Spies in Disguise” is hitting the big screen just in time for Christmas, and Audi is in on the act. The movie features another superstar alongside super spy Lance Sterling (voiced by Will Smith): the Audi RSQ e-tron, the first concept car from the Four Rings to be created exclusively for an animated film. The model was designed in close cooperation with Blue Sky Studios and boasts a holographic speedometer, an electric drive, a fully automated driving mode and visionary design language. The highlight of this unusual product placement: Contrary to tradition, Audi is not using the movie to advertise the launch of the model; instead, the sporty two-seater serves as a demonstration of how intelligent and sustainable premium mobility could look in the future.