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Audi defines future network strategy with partners in China
- Audi models from planned SAIC Audi collaboration to be distributed through existing sales network
- Board member Dietmar Voggenreiter: “Agreement paves the way for the new two-partner strategy of the Audi brand in China”
- New sales steering structure planned for unified distribution of Audi products
AUDI AG, FAW Group and FAW-Volkswagen have signed an agreement with the Audi dealer council for the future development of the Audi business in China. The agreement is based on a common understanding of how the planned cooperation between SAIC and Audi will meet the interests of all parties involved. AUDI AG, FAW Group and FAW-Volkswagen will implement the 10-year growth plan together with their dealer partners in order to develop business in China in a profitable and sustainable way.