Audi Cup 2015 as a digital experience
- Audi Football App with match schedules, team info and ‘Man of the Match’
- New technology for perimeter advertising: virtual overlay makes advertising message internationally compatible
The fourth edition of the Audi Cup offers a wealth of digital innovations. While the players of FC Bayern München, Real Madrid, AC Milan and Tottenham Hotspur are playing for the trophy on the pitch on August 4 and 5, the crowd at the Munich Allianz Arena and the TV viewers can experience new digital services: the Audi Football App, the Audi Player Index, plus exciting information on various online channels. Digital Overlay, the virtual overlay of LED perimeter advertising, will be implemented in four countries.