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Audi Cup 2015 as a digital experience

Audi Cup 2015
Audi Cup 2015 as a digital experience
  • Audi Football App with match schedules, team info and ‘Man of the Match’
  • New technology for perimeter advertising: virtual overlay makes advertising message internationally compatible

The fourth edition of the Audi Cup offers a wealth of digital innovations. While the players of FC Bayern München, Real Madrid, AC Milan and Tottenham Hotspur are playing for the trophy on the pitch on August 4 and 5, the crowd at the Munich Allianz Arena and the TV viewers can experience new digital services: the Audi Football App, the Audi Player Index, plus exciting information on various online channels. Digital Overlay, the virtual overlay of LED perimeter advertising, will be implemented in four countries.

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