Audi City: The metropolis cyberstore opens its doors
- First digital Audi showroom opens in the centre of London
- Sales chief Schwarzenbauer: “Visitors can expect a previously unheard-of level of personal customer service.”
- More than 20 locations in major international cities by 2015
Audi is preparing automotive retail for the future and complementing its dealer network with a new format – Audi City. The first location opens today in London close to Piccadilly Circus. The brand’s entire model line-up is presented fully digitally in a compact space. The efficient use of space facilitated by this approach allows the four rings to be present in the heart of major international cities. Over the next few years, Audi will secure more of these attractive locations, opening more than 20 stores worldwide by 2015. In future, Audi City will also play a crucial role in the marketing of new mobility services and electric-drive Audi models.