Top address: Audi City Paris is opening today on the Place du Marché Saint Honoré. The fifth site worldwide for the brand’s fully digital showrooms presents the four rings at a top location in the heart of the French capital, with the famous Place Vendôme and Rue Saint Honoré in the direct vicinity.
Guests at the new flagship store experience the complete Audi product portfolio fully digitally – including all optional extras and customization features. Using the ceiling high megascreens, which cover a total of nearly 40 square meters (431 sq ft), potential customers can configure the Audi of their dreams from several hundred million possibilities. Through their photo realistic visualization, the so called “powerwalls” show the personalized Audi almost true to life – right down to the last detail such as the stitching on the leather seats.
Four “Customer Private Lounges”, which are also fully digitalized, provide privacy for personal consultations and signing the sales agreement. In addition, guests in Paris are also treated for the first time to an “Audi Intelligence Lounge” for a relaxed stay in an exclusive atmosphere. In total, the world of Audi is presented in the Parisian cyberstore on an area covering around 350 square meters (3,767 sq ft).
As the pioneer in digital automotive retail, the premium manufacturer opened its first Audi City in London in 2012. Further locations with continuously enhanced technology followed in Beijing, Berlin and, just a few weeks ago, in Istanbul. The showroom concept combines digital innovation with the strengths of the stationary dealership and is an innovation lab for digitally connected retail activities at Audi.
Further information about the official fuel consumption figures and official, specific CO2 emissions of new passenger cars can be found in the “Guide to fuel consumption, CO2 emissions and electricity consumption of new cars,” which is available free of charge from all sales outlets and from DAT (Deutsche Automobil Treuhand GmbH), Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).