Audi CEO Stadler at Brandenburg Gate: “finally tear down walls”
- Closing speech at the end of the Berlin Falling Walls Conference
- Audi CEO Stadler: “lacking or differing standards are a serious barrier to trade between the EU and the USA”
- Appeal: “Intelligent cars need intelligent urban infrastructures. We seek for partners who see behind the walls and who enhance quality of life, efficiency and sustainability in cities.”
On the 25th anniversary of the fall of the Berlin Wall, Audi CEO Rupert Stadler demanded, “finally tear down walls in the fields of business and politics.” In his dinner speech at the end of the Falling Walls Conference at the Brandenburg Gate, he appealed for the creation of more shared standards for the common economic area of 800 million people in the planned transatlantic trade agreement between the EU and the USA (TTIP). He stated, “This is even more important than abolishing import duties, because differing regulations make things unnecessarily complicated and expensive for our industry.” At the same time, the Audi CEO appealed to transport planners in metropolises to design their infrastructures to be just as intelligent as the cars of the future will be. This will allow space in cities to be used better and will improve the quality of life.