Audi at the IAA 2015: the power of four
- Stand-alone brand space dedicated to four key themes: Audi Sport, quattro, Audi Technologies and Audi ultra
- Sales chief Luca de Meo: “Unique combination of information and experience”
- Digital technologies link virtual and physical exhibits
Audi is once again displaying bold exhibition architecture at the IAA International Motor Show. In place of a traditional convention booth, a multimedia experience space invites visitors to discover Audi’s four key themes at the IAA 2015 with all of their senses: Audi Sport, quattro, Audi Technologies and Audi ultra. The company is therefore constructing a temporary building at the Frankfurt exhibition grounds. Placing the latest edition of Audi’s bestselling model in its center, the architectural showcase will provide spectacular staging for the new Audi A4.