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01/14/20
Ingolstadt
Sports

Audi and FC Bayern heading toward the future together

Alexander Seitz (Member of the Board of Management of AUDI AG for Finance, China and Legal Affairs), Hildegard Wortmann (Member of the Board of Management of AUDI AG for Sales and Marketing), Karl-Heinz Rummenigge (Executive Board Chairman FC Bayern München AG), Oliver Kahn (Executive Board Member FC Bayern München AG), Andreas Jung (Executive Board Member for Marketing, Sponsoring and Events FC Bayern München AG), Jörg Wacker (Executive Board Member for Internationalisation and Strategy FC Bayern München AG, from left to right)
  • Premium brands extend collaboration until 2029
  • Players of FC Bayern München to drive Audi e-tron
  • Hildegard Wortmann, Board of Management Member of AUDI AG for Marketing and Sales: “Linking of two strong brands that stand for premium experiences” 

Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern’s exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.

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