Audi advertising triumphs at Global Effie Awards
- Gold for “land of quattro” campaign
- Worldwide advertising award assesses creativity and sales success
- Campaign for new Audi A3 Sportback* shortlisted
Audi is the first German carmaker to receive one of the most coveted awards in the advertising industry: The Gold Global Effie was presented to the four rings for its “land of quattro” campaign at yesterday’s awards ceremony in New York. The campaign for the premium segment’s top-selling all-wheel drive technology has thus been recognized as one of the most successful marketing ideas in the world. Through the Effie Awards, the jury acknowledges both the creativity and effectiveness of advertising communication. The advertisement for the launch of the new Audi A3 Sportback was shortlisted in this year’s competition, singling it out as one of the strongest campaigns in the world.