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Ahead of Auto China 2024 in Beijing, Audi is poised to showcase its strategy and all-electric portfolio for the world’s largest automotive market. With them, the brand with the four rings is strengthening the foundation for continued success in the country. Highlights at the booth include the world premiere of the Audi Q6L e-tron, set to be produced at the new Audi FAW NEV Company factory in Changchun. At Volkswagen’s Group Night and at an Audi press conference on opening day, Audi will also outline its further roadmap for the electric transformation of its offering in China.

The international programs of Audi’s customer teams began with a series of successes in Australia and Europe. In addition, many of the brand’s teams have announced their plans for Asian motorsport and European touring car racing in the 2024 season.

Both models are real eye-catchers. The prototype for the e-tron GT family and the Ducati Panigale V4 R equally embody sporty-elegant design as well as pure performance. With their unique characteristics, Audi’s electric Gran Turismo and the uncompromising motorcycle primarily designed for the racetrack from the Italian Borgo Panigale, are the pinnacle of technology and passion.

With a host of new features, the Audi S3 is more than just a product upgrade: Increased output, a torque splitter, and other technology highlights ensure strong performance and agile handling. Visually, the compact model reflects its increased dynamics with an expressive front design, a sporty diffuser, and a four-pipe performance exhaust system. The Audi S3 will be available at dealerships as a Sportback and as a sedan in the second quarter of 2024. Price: from 55,600 euro.

At the next evening of lectures at the Audi museum mobile, the two experts Gerhard Wickern and Horst-Dieter Görg will provide insights into the history of wind tunnels and a particularly aerodynamic vehicle called the Schlörwagen – also known as the “Göttingen Egg”. The event starts at 6:00 p.m. on Thursday, April 18, at the Audi museum mobile. Registration is required.

It arrived at just the right time: The Audi 50, the first small car from a German manufacturer, was launched in 1974, shortly after the beginning of the oil crisis in 1973. Its fuel consumption was economical, and its design pioneering: front-wheel drive with a transverse engine, a two-door hatchback with a large trunk and fold-down backrest, compact external dimensions, and appealing road performance and driving characteristics. Moreover, the Audi 50 was a blueprint for the structurally almost identical VW Polo, which was launched seven months later, leveraging synergies within the Volkswagen Group – already a recipe for success half a century ago.

Adrian Hallmark is leaving Bentley Motors at his own request and by mutual consent. He is preparing for new tasks outside the Volkswagen Group with immediate effect.

The year 2023 was the best ever for Automobili Lamborghini, which posted financial results confirming the continuous growth of the company in Sant’Agata Bolognese, Italy. After passing the peak of 10,000 cars delivered for the first time last year (10,112 to be precise), Lamborghini set other record-breaking figures in the reporting period, including revenues of Euro 2.66 billion, 12.1% more than 2022.

Audi Hungaria’s performance was impacted by site-specific challenges in the fiscal year 2023. Last year, the Győr site of the company with the four rings produced 1,660,425 powertrains, including 114,058 electric drives. A total of 177,775 vehicles (including SKD production) rolled off the production line in Győr. In 2023, the company generated a sales volume of 9.102 billion euros* and invested a total of 343 million euros*. As the largest employer in the region, Audi Hungaria employed 11,663 colleagues at the end of last year. Together with their wholly owned subsidiary AUDI HUNGARIA AHEAD Kft., the two companies have a total of 12,143 employees.

Ducati concludes 2023 with financial results that confirm the solidity of the company and the validity of the strategic decisions made in recent years.