Audi’s sustainable commitment to the Werksviertel quarter in Munich
Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models, including the Audi e-tron*. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. In a co-working space in WERK 12 will accommodate about 35 Audi employees engaged in design, new concepts for e-commerce, and integrated mobility concepts. In collaboration with the settlers and start-ups on the site, the team will develop new products and services for modern urban customers.