The Audi Urban Future Initiative will also make its first-ever appearance at CeBIT by means of a dedicated exhibit in the Urban Solutions exhibitor area (Hall 11). For the first time in the history of the trade fair, the world’s growing megacities and challenges of urbanization will take center stage.
Audi has been committed to this field for quite some time. The Company created the Audi Urban Future Initiative two years ago to encourage analysis of the future of cities with an eye on matters of personal mobility. Ideas which emerge ought to be comprehensive in nature and address potential technical solutions as well as societal, environmental and aesthetic considerations.
The Audi Urban Future Initiative is an interdisciplinary forum which attracts architects, sociologists, city planners and trend researchers – which in itself constitutes a new and intelligent type of connectivity. With a focus on “Which energies and forces will change the city of the future?” as a central question, the first Audi Urban Future Summit was held prior to the 2011 International Motor Show (IAA) in Frankfurt. Audi presented the Audi Urban Future Award in 2010 for the first time ever; it is Germany’s most lucrative architectural award (100,000 euros). CeBIT visitors can experience the five international proposals submitted by architects’ offices in 2010.
This competition will be held in 2012 for the second time; this year’s theme is “Transitions.” The six participating architects’ offices have been asked to craft visions of urban mobility which are not only established in a local context but also applicable on a global scale. The competition requires that the architects’ offices create proposals for six metropolitan areas on four different continents. An international panel of judges will select the 2012 award recipient in Istanbul in October.
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