OUTLOOK: THE NEW BRAND LOGO
A preview of the new Italdesign corporate logo was revealed at the 2016 International Motor Show in Geneva. As a tribute to Giugiaro, the letter “G” has been added to the stylized “I” and “D” that have been at the center of the logo since 1968.
The logo includes the word “Italdesign” as a symbol of the company’s values and mission: the Italian character—and the cultural heritage, creativity, methods, innovation and quality that “Made in Italy” has always represented—together with design in English, meaning the perfect combination of style, planning, form and functionality.
The Italian flag links the two parts of the new trademark and underscores the Italian heritage of the brand.
The name of the company remains unchanged: Italdesign Giugiaro S.p.A.