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‘Vorsprung durch Technik’ is a daily companion of players, coaches and officials of Europe’s premier soccer clubs. In Germany, for example: Audi and the German record champion FC Bayern München have been ‘on the ball’ together since 2002.

Recent Press Releases

  • 09/23/15

    New Audi models for FC Bayern

    Players and coaches of FC Bayern München are on the road again with Audi this season. Today, the squad of licensed players received its new official cars at Audi in Neuburg. In addition to an Audi driving experience, four soccer players got to enjoy some fast laps as passengers of Audi drivers Tom Kristensen and Markus Winkelhock.
  • 08/05/15

    FC Bayern wins Audi Cup for third time

    Fourth Audi Cup, third title. FC Bayern München is a power throughout preseason tournament at the home Allianz Arena. In the final, the German record league champions beat Real Madrid 1:0 after Robert Lewandowski netted a late goal. In the third place playoff, English representative Tottenham Hotspur beat Italian traditional club AC Milan by 2:0.
  • 08/04/15

    Eager anticipation for dream final in Audi Cup

    Football fans can look forward to a dream final in the Audi Cup 2015: hosts FC Bayern München meet the Champions League record winner Real Madrid on Wednesday evening at 20:45. Before, AC Milan play Tottenham Hotspur for third place in the sold-out Allianz Arena.
  • 07/27/15

    Audi Cup 2015 as a digital experience

    The fourth edition of the Audi Cup offers a wealth of digital innovations. While the players of FC Bayern München, Real Madrid, AC Milan and Tottenham Hotspur are playing for the trophy on the pitch on August 4 and 5, the crowd at the Munich Allianz Arena and the TV viewers can experience new digital services: the Audi Football App, the Audi Player Index, plus exciting information on various online channels. Digital Overlay, the virtual overlay of LED perimeter advertising, will be implemented in four countries.
  • 07/07/15

    Tickets for 2015 Audi Cup popular

    Four top teams in the fourth Audi Cup: In the tournament at Munich’s Allianz Arena on August 4 and 5, FC Bayern München, Real Madrid CF, AC Milan and Tottenham Hotspur will be playing for the coveted trophy at the beginning of the season. The final day on August 5 is already sold out. Tickets are still available only for the two semi-final matches on August 4. Those unable to secure tickets will be able to watch the soccer stars live on ZDF.
  • 06/03/15

    Audi Cup 2015 participants have been determined

    The field for the Audi Cup 2015 is complete. In addition to host FC Bayern München and Real Madrid CF, AC Milan and Tottenham Hotspur will be meeting at the Munich Allianz Arena on August 4 and 5. Advance ticket sales for the tournament are underway. Nearly 60,000 tickets have already been sold.
  • 05/18/15

    World soccer stars in Audi Cup 2015

    Four matches with top-flight soccer clubs on two days – that’s the Audi Cup. Four big names in international soccer will be meeting at the Munich Allianz Arena on August 4 and 5 at the event billed as ‘In close touch with the best.’ The teams that have been confirmed to date are FC Bayern München and Real Madrid CF. Advance ticket sales on are beginning today, with one-day ticket prices starting at only 20 euros.
  • 08/23/14

    Driving experience day and car handover for FC Bayern München in Neuburg

    A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.
  • 05/20/14

    Audi to present U.S. tour of FC Bayern

    Audi is bringing premium-class soccer to the United States. At the invitation of the brand with the four rings, 2014 German champion and Cup winner FC Bayern München will be meeting with Club Deportivo Guadalajara from Mexico on the outskirts of New York on July 31. On August 6, the Audi Summer Tour 2014 will be traveling to Portland (Oregon) where the FIFA Club Wold Cup champion will be pitted against the U.S. Major League Soccer (MLS) All-Star team.
  • 08/02/13

    New Audi models for the treble winner

    League Champions, DFB Cup, Champions League – and now premium automobiles from Audi’s sporting model range. Players, trainers and officials of FC Bayern München received their new company cars today. Audi Chairman of the Board Rupert Stadler presented Pep Guardiola and his team with the keys.
  • 08/01/13

    FC Bayern München wins Audi Cup 2013

    FC Bayern München wins the Audi Cup for the second time since 2009. 68,000 spectators in the packed Allianz Arena enjoyed an extraordinary football evening with four world-class teams. AC Milan beat São Paulo FC 1:0 in the third place playoff earlier in the evening. In the final between FC Bayern München and Manchester City FC, the local matadors won 2:1 and in doing so won the first international title of the new season.
  • 07/31/13

    An exciting opening to the Audi Cup 2013

    Spectators in the Allianz Arena and at home in front of the television enjoyed a varied opening to the Audi Cup 2013. And can now also look forward to an equally first class final: Manchester City FC and FC Bayern München won their respective semi-final matches and play for the new season’s first international title on Thursday evening.
  • 06/19/13

    Excitement for 2013 Audi Cup is rising

    Manchester City and AC Milan will open the 2013 Audi Cup in the first semi-final on July 31. Afterward, Treble winner FC Bayern München will meet with FC São Paulo to play for entering the final. The excitement of the fans for the third edition of the Audi Cup is rising, as more than half of the tickets for the tournament at the Allianz Arena have already been sold.
  • 05/07/13

    Close-up experience of the best at Audi Cup

    The Audi Cup has perfect prospects of becoming a classic event as part of the pre-season preparations of the world’s best clubs. On July 31 and August 1, FC Bayern München, Manchester City FC, AC Milan and the Brazilian top club São Paulo FC will meet for the third Audi Cup in Munich’s Allianz Arena. Advance ticket sales for both tournament days are now starting. One-day tickets start selling for as little as 20 euros.

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