The Bundesliga clubs from Ingolstadt, Mönchengladbach, Hamburg, Berlin, Nuremberg and Hoffenheim belong to the group of Audi partners as well. Internationally, Audi has commitments with top-caliber teams. Since 2003, the brand has been the vehicle partner of record Champions League winner Real Madrid. In return, the brand from Ingolstadt is featured at the legendary Estadio Santiago Bernabéu and enjoys advertising rights with the 32-time Spanish champion. The partnership with FC Barcelona has been in existence since 2006. All the players around super star Lionel Messi have been driving Audi models ever since. In addition, Audi supports FC Chelsea and, via its importers, AC Milan, Red Bull Salzburg, Zenit St. Petersburg plus the Japanese national soccer team.
Further highlights among the soccer commitments of the four rings are the Audi Cup that in summer of 2013 was held in Munich for the third time and the Audi Summer Tour, which took Audi and FC Bayern München to the United States for exhibition matches in the summer of 2014.