Despite the extensive product improvement, Audi is raising prices of the A4 models only very moderately. For example, the Audi A4 1.8 TFSI with 88 kW (120 hp) costs just €27,500.
The Audi A4 appeals to a customer group that is significantly younger than the clientele of its primary competitors. The most important reason for buying cited by European A4 customers is the design, particularly with the Avant. The quality is also a very important factor with all of the models.
Mid-size models have been the heart of the Audi brand for 39 years. Four generations of the Audi 80 rolled off the assembly lines between 1972 and 1994/95, before it was replaced by the A4. This is now also the fourth generation of the A4. The brand recently celebrated a major production milestone: The ten-millionth mid-size car produced by Audi since 1972, a Misano Red S4, rolled off the assembly line in mid-October.
The A4 model series with all of its derivatives has also been a big seller and has served as the platform for key innovations. Some of the developments with which Audi has demonstrated its Vorsprung durch Technik include quattro drive with self-locking center differential, the fully galvanized body, the four-cylinder TDI, the S tronic and the sport differential.
The equipment and data specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.