Style, performance, quality and technology. These exclusive values are what characterises Ducati Performance components. Born in the Ducati Design Centre, thanks to the creativity and competence of Ducati designers, they are created in harmony with the development of the motorcycles and under rigorous tests in terms of functionality and reliability, both in the laboratory and on the road.
Born in 1998, the Ducati branded clothing collection has grown year after year with increasingly high-performing bike clothes, as well as articles and accessories for free time use. The development of a line dedicated to Ducati enthusiasts has led to the birth of numerous collaborations with top brands spanning every sector, partnerships that have given rise to extremely high quality products that combine aesthetics, safety, innovation and attention to detail.
The common denominator of all the garments designed for riding is the attention to comfort, performance and the protection of the rider, three aspects that are combined in different proportions in each case, depending on bike usage and riding style. The Ducati clothing collection is perfectly divided into four worlds: Racing, Sport, Touring and Urban, each of which contains garments with characteristics that respond to specific needs.
Ducati attracts and develops creative agreements with other leading companies, which enable exclusive and high-end products via its broad licensing programs. The strategic partnerships deliver an exciting and authentic brand image and produce desirable items for people who want to stand out in style and want to live a 360° Ducati experience. The dedicated business unit presents a wide-range of licensed products, from toys to fashion, from accessories to perfumes and a format linked to food services, the Scrambler Ducati Food Factory: all these projects further enhance Ducati's brand awareness while generating additional company revenues.