Founded in 1926, Ducati now builds racing-inspired motorcycles characterised by performance engines with desmodromic distribution, innovative design, and avant-garde technology. The company produces a range of premium motorcycles with technical and design features that covers the main market segments with the following model families: Diavel, Hypermotard, Monster, Multistrada, Superbike, SuperSport. In 2015 Ducati presented the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in creativity and self-expression.
Ducati’s main factory site and headquarters is located in the Borgo Panigalearea of Bologna, Italy, with an additional assembly factory in the Rayong Province of Thailand and a CKD provider in Manaus, Brazil. in 2017, Ducati delivered 55,871 bikes to customers all over the world.
In November 2017, Ducati has presented the Panigale V4, the first Ducati production bike to mount a 4-cylinder engine derived directly from the Desmosedici GP engine. The other four new motorcycles for the model range 2018 are the Ducati Scrambler 1100, Multistrada 1260, Monster 821 and 959 Panigale Corse.
Throughout its range, Ducati combines sophisticated, race-derived technology with unique brand characteristics such as Desmodromic valve control, 90° L-twin cylinder engines, innovative chassis solutions, benchmark electronics, unique sound and Italian Design.
Ducati takes part in both the MotoGP and the Superbike World Championships. It has been competing in the premier-class MotoGP category since 2003, winning both the Manufacturers' and Riders' titles in 2007.
For 2018, the factory Ducati Team has confirmed the Italian rider Andrea Dovizioso, runner-up in the 2017 championship, together with three-time MotoGP world champion Jorge Lorenzo from Spain. Michele Pirro continues to be the official test-rider, taking part as a wild-card in three races, while two-time World Champion Casey Stoner remains as special test-rider and brand ambassador for Ducati. Danilo Petrucci continues with Pramac Racing, the only factory-supported Ducati team in MotoGP, together with Australia’s Jack Miller. The 2018 MotoGP line-up also includes satellite Ducati teams such as Avintia Racing with Tito Rabat and Xavier Simeon, and the Angel Nieto Team with Alvaro Bautista and Karel Abraham.
In the production-based Superbike series, Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed the historic milestone of 300 race victories.
For the fourth year in a row, Ducati races in the Superbike World Championship in partnership with Aruba, a leading Italian web hosting and cloud services company. The Aruba.it Racing – Ducati Team lines up with Welshman Chaz Davies, who finished runner-up in 2017, and Italy’s Marco Melandri as factory riders, both on the latest version of the Panigale R.
In 2018, Ducati is also taking part in the British Superbike Championship (BSB) with the PBM Motorsport Team and riders Shane Byrne, title winner in 2017, and Glenn Irwin.
Ducati motorcycles are delivered to owners in 90 countries worldwide. Main markets are Europe, NorthAmerica and Asia Pacific. Ducati has over 780 dealerships and the following 12 subsidiaries:
- Brazil – (Ducati do Brasil)
- Canada – (Ducati Canada Inc)
- France and Benelux – (Ducati West Europe)
- Netherland (Ducati North Europe)
- Germany – (Ducati Motor Deutschland)
- Japan – (Ducati Japan)
- India – (Ducati India Private Limited)
- Mexico – (Duc Motocicleta)
- Switzerland – (Ducati Schweiz)
- Thailand – (Ducati Motor Thailand)
- United Kingdom – (Ducati UK)
- United States – (Ducati North America)