“German engineering meets Silicon Valley” – a fitting slogan to describe the partnership that Audi has been nurturing with the Nvidia Corporation for a number of years. The electronics company from Santa Clara, United States, supplies the graphics processors for a large number of car lines; these components have helped Audi advance to the very forefront of competition in the field of infotainment. Innovations such as the world’s first product to incorporate Google Earth navigation and the elegant graphics in the A8, A7 Sportback and new A6 were made possible by Nvidia technology.
Audi is set to take its pioneering role to the next level, with its engineers working intensively to develop the technologies of the future. One major area of activity is overall operation. This means the next and next-but-one generations of MMI concepts, freely programmable instrument clusters and attractive evolutionary versions of the head-up display. In the guise of the modular infotainment platform, Audi is creating a new hardware platform for which the joint venture e.solutions GmbH is developing tailormade software packages.
Particularly Audi’s new large car lines already feature intelligently connected electronic systems. In future the brand with the four rings will also be making its cars more deeply connected with their environment – meaning the internet, the transport infrastructure and other vehicles. An Audi “connected car” operates virtually without the need to back up data locally in the vehicle; it obtains all the information required from internet servers via UMTS – everything from music to navigation data – and thus becomes part of the data universe of the future.
Autonomous driving could be one outcome of this new level of connectivity. With the aid of new cameras and Car-2-X communication, an Audi of the future will be able to drive itself if the driver so chooses, for instance in traffic congestion.
The new infotainment solutions are a particularly interesting prospect when combined with another technology of the future, electrified drive systems. In this area of technology, too, Audi is working intensively on new, innovative concepts.
The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.